New campaign transmits ads directly into your skull.
The German wing of Sky TV is working on an advertising campaign to transmit ads directly into commuters skulls on public transport, using bone conduction technology.

When a commuter leans against the window, he or she will hear a message that nobody else can, asking if they’re bored and want to download Sky’s mobile app. BBDO has said that if Sky Deutschland gives final approval, “we will start with the new medium as quickly as possible,” but even it seems to implicitly recognize that this is bound to irk some people. A promotional video notes that the subjects will be “tired commuters” who want to rest, and people in the ad display emotions ranging from curiosity to open annoyance.

New campaign transmits ads directly into your skull.

The German wing of Sky TV is working on an advertising campaign to transmit ads directly into commuters skulls on public transport, using bone conduction technology.

When a commuter leans against the window, he or she will hear a message that nobody else can, asking if they’re bored and want to download Sky’s mobile app. BBDO has said that if Sky Deutschland gives final approval, “we will start with the new medium as quickly as possible,” but even it seems to implicitly recognize that this is bound to irk some people. A promotional video notes that the subjects will be “tired commuters” who want to rest, and people in the ad display emotions ranging from curiosity to open annoyance.

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  1. transformdh reblogged this from blackmagicalgirlmisandry
  2. der-brendan reblogged this from 8bitfuture
  3. dracokin reblogged this from 8bitfuture and added:
    imagine if this worked with all ads, oh gosh why, like if a child was leaning againt a wall and heard a Trojan Condom Ad
  4. inthisworldonlywinteriscertain reblogged this from futurescope and added:
    What in the hell is wrong with people…
  5. sexuallytransmittedvirginity reblogged this from 8bitfuture
  6. darkndangel9 reblogged this from starrshiips
  7. starrshiips reblogged this from 8bitfuture
  8. banango-manana reblogged this from weareinvictus
  9. echolalaphile reblogged this from jprunning
  10. fisa-is-your-friend reblogged this from 8bitfuture
  11. eternalelysium reblogged this from 8bitfuture
  12. futuresagency reblogged this from 8bitfuture
  13. bearfarming reblogged this from emergentfutures
  14. conciente reblogged this from g-uinevere and added:
    ew. no. stop.
  15. g-uinevere reblogged this from emergentfutures
  16. dionysusof0 reblogged this from donnydorko
  17. fredsapollo reblogged this from emergentfutures
  18. sjsci reblogged this from blackmagicalgirlmisandry
  19. donnydorko reblogged this from worldtuff
  20. void1984 reblogged this from isometries
  21. isometries reblogged this from ah-thenah
  22. yukiru reblogged this from zero-credibility
  23. bekah-fucking-lee reblogged this from zero-credibility
  24. zkicomm reblogged this from emergentfutures
  25. warrenzevonwasright reblogged this from emergentfutures
  26. duncanjcarter reblogged this from emergentfutures and added:
    OK this would be weird - especially if you were drunk - you wonder what’s going on.
  27. dbg reblogged this from un and added:
    YES! The future we’ve always dreamt of.
  28. bitterleaves reblogged this from zero-credibility and added:
    Ethics aside, they’ll get bonus dystopia points if it shocks you when you try to download mind ad-block.
  29. jprunning reblogged this from emergentfutures
  30. zora-sharpe reblogged this from emergentfutures
  31. diddywong reblogged this from the-naut
  32. flyingfaggotairways reblogged this from un

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