New campaign transmits ads directly into your skull.
The German wing of Sky TV is working on an advertising campaign to transmit ads directly into commuters skulls on public transport, using bone conduction technology.

When a commuter leans against the window, he or she will hear a message that nobody else can, asking if they’re bored and want to download Sky’s mobile app. BBDO has said that if Sky Deutschland gives final approval, “we will start with the new medium as quickly as possible,” but even it seems to implicitly recognize that this is bound to irk some people. A promotional video notes that the subjects will be “tired commuters” who want to rest, and people in the ad display emotions ranging from curiosity to open annoyance.

New campaign transmits ads directly into your skull.

The German wing of Sky TV is working on an advertising campaign to transmit ads directly into commuters skulls on public transport, using bone conduction technology.

When a commuter leans against the window, he or she will hear a message that nobody else can, asking if they’re bored and want to download Sky’s mobile app. BBDO has said that if Sky Deutschland gives final approval, “we will start with the new medium as quickly as possible,” but even it seems to implicitly recognize that this is bound to irk some people. A promotional video notes that the subjects will be “tired commuters” who want to rest, and people in the ad display emotions ranging from curiosity to open annoyance.

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  1. transformdh reblogged this from blackmagicalgirlmisandry
  2. der-brendan reblogged this from 8bitfuture
  3. dracokin reblogged this from 8bitfuture and added:
    imagine if this worked with all ads, oh gosh why, like if a child was leaning againt a wall and heard a Trojan Condom Ad
  4. sexuallytransmittedvirginity reblogged this from 8bitfuture
  5. darkndangel9 reblogged this from starrshiips
  6. starrshiips reblogged this from 8bitfuture
  7. banango-manana reblogged this from weareinvictus
  8. echolalaphile reblogged this from jprunning
  9. fisa-is-your-friend reblogged this from 8bitfuture
  10. eternalelysium reblogged this from 8bitfuture
  11. futuresagency reblogged this from 8bitfuture
  12. bearfarming reblogged this from emergentfutures
  13. vileny reblogged this from kalesatin and added:
    ew. no. stop.
  14. kalesatin reblogged this from emergentfutures
  15. dionysusof0 reblogged this from donnydorko
  16. fredsapollo reblogged this from emergentfutures
  17. sjsci reblogged this from blackmagicalgirlmisandry
  18. donnydorko reblogged this from worldtuff
  19. void1984 reblogged this from isometries
  20. isometries reblogged this from ah-thenah
  21. yukiru reblogged this from zero-credibility
  22. bekah-fucking-lee reblogged this from zero-credibility
  23. zkicomm reblogged this from emergentfutures
  24. warrenzevonwasright reblogged this from emergentfutures
  25. duncanjcarter reblogged this from emergentfutures and added:
    OK this would be weird - especially if you were drunk - you wonder what’s going on.
  26. dbg reblogged this from un and added:
    YES! The future we’ve always dreamt of.
  27. bitterleaves reblogged this from zero-credibility and added:
    Ethics aside, they’ll get bonus dystopia points if it shocks you when you try to download mind ad-block.
  28. jprunning reblogged this from emergentfutures
  29. zora-sharpe reblogged this from emergentfutures
  30. diddywong reblogged this from the-naut
  31. electricitywoman reblogged this from un
  32. zero-credibility reblogged this from emergentfutures and added:
    Oh, good. We’re getting even closer to Transmetropolitan’s level of obnoxiously intrusive advertising technology.
  33. jillianbobillion reblogged this from emergentfutures

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